Should I do a Real Estate Blog?
Using a Real Estate Blog for Generating Leads
I am often asked by real estate agents I am training, “Does Blogging work?” Well the simple answer is yes, it does work. Then I ask them how long before they think they will receive leads from blogging. The answer here varies, but is usually way too hopeful. They tell me a few weeks to a few months, some even look at me somewhat confused and say, “ Immediately? “
I do not want anyone to have misgivings about blogging. You will not receive leads immediately. Depending on who your target market is, leads will start coming in between 4 and 9 months. Yes, 4 and 9 months. And this will only happen if you’re consistent in your blogging.
To give you some back ground, I started a real estate blog in April of 2012. My goal was to have my website on page 1 of Google. I had two niche markets I was going after. The first niche was seller financing, which it took me 2 months to get my website to page 1 of Google for that search term. I still receive leads from the work I did for this search term, and I have not blogged for the last two years. The other search term was Timberwood Park, which is a subdivision in San Antonio. It took me 7 months to get to page one on Google for this search term. The great thing about being on page one, the leads come in. It takes work, but the leads come in. And if you stay consistent, it just keeps happening. In full disclosure, when I stopped blogging consistently, I started dropping pages.
I am doing a multi part series on blogging. I will be covering the following material:
- How do I decide who to target?
- The structure of the blog
- Timeline and Backlinking
- Other sources I can use when I blog
- Video Blogging
And don’t forget the most important aspect of real estate, the follow up. Make sure when the leads are coming in, you aren’t wasting them. TrackTheLead.com is a simple and inexpensive way to keep up with your leads. Give it a try.
Track the Lead is a real estate CRM system along the lines of top producer, realty juggler, salesforce, all clients, market leader, zoho and many others. It may be true that many of these have more functionality, none of them are as simple. Go To Trackthelead.com/trial and give them a try.